Free Notion template
The content planner I actually plan in
One database, six views. Every post carries a channel, the strategy it serves, a call to action and a date. You see the whole month at once - and, more useful, you see the holes in it.
Free. No email needed. One click and it is in your own Notion.
A calendar tells you when. It does not tell you why.
The reason content stops working is rarely the posting. It is that every post stands on its own. You write what comes to mind on Tuesday, something else on Friday, and none of it adds up to an offer anyone can buy.
Every row in this planner makes you answer four questions before it gets a date:
- What is it - the idea, in your own words, in the title.
- Where does it go - personal profile, group, page, email, Instagram, blog, podcast.
- What is it working for - which campaign or funnel this post is quietly building. This is the field that changes everything.
- What do you want them to do - comment, reply, vote, grab the freebie. One post, one ask.
Once those are filled in, the month view stops being a wall of squares. It shows you that you have eleven posts building nothing and none for the thing you actually sell.
Because right now your content lives in eleven places
Notes app, voice memos, a document called ideas-final-2, three unfinished captions in your drafts. So every time you sit down to create, you start from zero - and make something new, again, instead of using what you already have.
Your ideas stop evaporating
It hits you in the car, or halfway through someone else's webinar. You tell yourself you will remember. You will not. Open the planner, type one line into Ideas, close it - eight seconds. Then on the writing day, when the cursor is blinking at you, you do not need inspiration. You need the Ideas view, and it is already full.
You stop building everything from scratch
You have written about this before. You know you have - and finding it means scrolling your own profile back to March. When it all sits in one database, the old post is two clicks away. A post that landed in spring is a carousel in autumn and an email in winter. And when you want to run a campaign again, you filter to it and the whole thing is in front of you, ready to reuse instead of rebuild.
You can finally tell what worked
Fifty posts scattered across five apps tell you nothing, so you keep guessing. Fifty posts in one table, each tagged with the campaign it served, start to talk: the ones that led to the freebie pulled people in, the clever ones about your process did not. That call is impossible from memory. It is easy from a filtered view.
You can shape it around how you work
It is one database, and every view is just a saved way of looking at it. Want everything going to Instagram next month, sorted by deadline? Add a view - two minutes, and you have not moved a single piece of content. Delete the fields you never use, add the ones you miss. What you end up with looks like your business, not like mine.
You are not the only one who can work in it
Share the page with your VA and she sees exactly what you see: what is written, what is waiting, what goes out on Thursday. One link, and you decide whether she can edit or only read. Notion also connects to Claude - so you can ask it to draft next week straight from your Ideas view, into the rows you already planned.
One database, six ways to look at it
Nothing is duplicated. It is the same content every time, filtered for whatever you are doing right now - so you never scroll past things that are not your job this minute. Click through and see what each one looks like.
Content Planner
A calendar built on the publish date. Drag a post to another day and the date moves with it.
Planner - week
This is the view you open on Monday. Seven columns, and every post sitting on the day it actually goes out - the way the week will feel to the person following you, not the way it looks in your head.
What it gives you: you stop stacking three things on Thursday and nothing on Friday. And when something slips, you drag it - no retyping a date, no wondering what else was already there.
Content Planner
Same content, zoomed out. Filter it by one campaign and the month shows you only that campaign.
Planner - month
Zoomed out, you stop reading individual posts and start seeing the shape of the month: where things pile up, which week is empty, and how long it has been since you mentioned the thing you sell.
What it gives you: the answer to "am I actually building towards anything?" - in about four seconds. Set the filter to one campaign and every post that is not serving it disappears. What is left is your real campaign.
Content Planner
Idea 6
π¦ Blog post
Planned 5
π Email
π Email
For approval 0
Ready to publish 5
π Email
𧑠FB group
Done 1
π Personal profile
Grouped by status. Drag a card one column to the right when you move it along.
Production board
The same posts, grouped by how far along they are: idea, planned, waiting for a client, ready, out. A post moves one column to the right when you do the work - and dragging it takes less effort than remembering where it stood.
What it gives you: nothing gets stuck half-written without you noticing. One look tells you whether tomorrow is a writing day or a publishing day - which, on the days your head is full, is the difference between starting and staring.
Content Planner
| Content | Channel | Status |
|---|---|---|
| Burnout - my own story | π¦ Blog post | Idea |
| The art of manifesting | 𧑠FB group | Idea |
| How to write email subject lines | π¦ Blog post | Idea |
| Post about selling strategies | π Email | Idea |
| The algorithm | Idea | |
| Authenticity in selling | Idea |
No dates here on purpose. An idea does not have to know when it is going out.
Ideas
Your idea bank. Everything you have thought of and not scheduled, in one list - typed in the second it occurred to you, in whatever words you had at the time.
What it gives you: the blank page stops happening. On the day you sit down to write, you are not summoning something out of nowhere at eight in the evening. You open this list and pick.
Content Planner
| Content | Channel | Strategy | Publish date |
|---|---|---|---|
| Blog post (excerpt 2) | π¦ Blog post | Funnel 2 | 27/07/2026 |
| I'm scared of selling | π Personal profile | Funnel 1 | 28/07/2026 |
| Newsletter 1 | π Email | Campaign - product 1 | 31/07/2026 |
| Try it: drag this to another day | 01/08/2026 | ||
| Campaign checklist | π Email | Campaign - product 1 | 03/08/2026 |
Planned and dated, not written yet - closest deadline at the top.
To create
Your writing queue. Everything that has a date and a job but no text yet, with the nearest deadline in front of you.
What it gives you: writing time stops being spent on deciding what to write. You open one view, take the top row, and you already know the channel, the campaign it serves and what you want people to do at the end of it.
Content Planner
| Content | Channel | Status | Publish date |
|---|---|---|---|
| Newsletter 2 | π Email | Ready to publish | 30/07/2026 |
| Cover - how to measure success | π FB page | Ready to publish | |
| Objections | 𧑠FB group | Ready to publish | |
| Campaign checklist | π Email | For approval |
Includes anything sitting with a client for approval, so it cannot quietly go missing.
Ready to publish
Written, finished, waiting for its day - plus anything a client still has to approve.
What it gives you: publishing becomes ten minutes of copy and paste instead of an evening of writing. And you can see, honestly, how much finished work is already sitting there - usually more than it feels like.
Previews above are a simplified drawing of each view - the real thing has all the fields, and is yours to change.
Four steps and it is yours
Duplicate it
Open the template and press Duplicate at the top right. It lands in your own Notion as your own copy - I cannot see it and I cannot change it.
Rename the Strategy options
Replace Campaign - product 1, Funnel 1 and the rest with your real campaigns and funnels. Do this before anything else - it is the one field that turns a calendar into a plan.
Dump every idea in, the moment you have it
One line as Idea, no date, no channel, no thinking about it - ten seconds and it is out of your head. Do this for a fortnight and the Ideas view fills up on its own.
Plan once a week, then just work the board
One sitting a week: open Ideas, pick what goes out, give it a date and a strategy. The rest of the week you do not decide anything - you open To create and write what is on top.
The template comes with example rows so the views are not empty when you open them. Delete them once you have the idea - select all in the table view and hit delete.
What it is not
- It is not a scheduler. It never posts anything for you. It tells you what to write and when it goes out.
- It is not a strategy. It shows you that four weeks are building nothing; deciding what they should build is still your work.
- It is not a team system. One person or a small team. It has a client approval step, not a workflow engine.
- It is my own working setup, tidied up and translated - not a polished product with support.
Before you ask
Do I need a paid Notion plan?
No. The free plan runs this with no limit that matters for one person.
Will my copy stay connected to yours?
No. Duplicating makes an independent copy in your workspace. I cannot see what you write in it, and anything I change on my side never reaches you.
Can I change the channels and post types?
Yes - they are ordinary select options. Rename them, delete what you do not use, add your own. Nothing breaks.
Can I use it for client work?
Yes. That is exactly what the For approval status is for: written, sitting with the client, not scheduled yet.
Does it publish the posts for me?
No. It is a planner, not a scheduler. Publishing stays with you or your scheduling tool.
Is there a Czech version?
Yes. The Czech original ships inside EfektivnΓ KontentKit, a paid bundle with a planning video and a content recycling workshop. The template itself is the same one you are getting here, for free.
I share the next one the same way
I build these for my own work - planners, reels, funnels, invoices, whatever is eating my week - and I write down what worked and what broke. If you want that in your inbox, leave your email. No schedule, no filler, unsubscribe in one click.